A Punk staple "Doc Martins" have launched a new campaign and the goal is to prove that Docs are made to last (apparently even in the afterlife) . The campaign uses late rockers Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer.
"We wanted to communicate that Dr. Martens boots are ‘made to last,’ and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic."
This ad is only permitted to run in the UK. I feel bad even looking at them, like they are being exploited. Even if they actually wore docks I don't think any of these men would have signed up to be a spokes model for anything.
This is re-god-damn-diculous. This is so far past exceptable it's not even funny.
ReplyDeleteCobain never would have done this...NEVER.
And I can tell you one other thing too....Sid Vicious ain't in no heaven!
Neither is Joe Strummer...banished to hell for a brutal cover of redemtion song.
Can I write to someone about this. This is Horrible.
I knew you would be outraged.
ReplyDeleteDoc Martin
10 Doc Martin Lane
DOC DOC
Brutal
ReplyDeleteThis is a very odd way of making a statement..Docs are durable because the dead are wearing them..what a strange concept
ReplyDeleteJulie PIMP!
ReplyDelete